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This content was paid for by Pictet Wealth Management and produced in partnership with the Financial Times Commercial department.

Style & Status: Swiss Brands Through The Ages


Style and status are two defining characteristics of enduring luxury brands. Many Swiss brands possess a powerful and distinctive identity earned through years of Swiss tradition and through association with the country’s DNA and values. This, in turn, leads to consumers who trust in the status of these high-end brands, securing their longevity. This interactive timeline explores some of the key economic and political landmarks in history that have allowed premium Swiss brands to thrive.

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