Millennial spending power: How retailers are learning to meet the demands of a generation

Millennials are entering their prime spending years. In the US, those between 22 and 37-years old are expected to contribute over $2 trillion to the economy by 2033. But keeping up with their fast-moving tastes and needs can be a challenge for retailers. However, thanks to the smartphone, digital technologies and social media, innovative brands are learning how to win their loyalty.

In this video we visit Munich in Germany, the location of a mymuesli store where the founders have applied the concept of mass customization to the muesli market. We also hear from a start-up tapping in to the millennial market by producing products that are socially-conscious.