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This content was paid for by Pictet Wealth Management and produced in partnership with the Financial Times Commercial department.

A zero waste future:
What will it take?

2 June 2020

Our society is not as modern as we’d like to believe. For 150 years we’ve followed the same industrial process – take from the planet, make goods and then throw them away. In the US alone, 9 million tons of furniture was taken to landfill in 2017. This is not only unsustainable but economically unsound.

Innovative businesses are challenging the old ways of industry by shifting to a circular model. That means using the waste we make, to create new products. It’s one step towards a zero waste future. In this video, watch how one designer is removing discarded fishing nets from the ocean to make luxury furniture.

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